1. Home
  2. Film Marketing
  3. Film Marketing Plan
  4. How to Build a Website for Your Film

Subscribe to our monthly Film Funding Newsletter

How to Build a Website for Your Film

Here is the step-by-step guide to build the website for your film.
Market your Film

You can do it yourself or hand over to your webmaster who will find the process easy and clear to get your film website up and running quickly.

  1. Setup your hosting account
  2. Choose a domain name
  3. Install Wordpress
  4. Choose a theme
  5. Create the category pages for your articles
  6. Add your fan signup form
  7. Connect your social accounts
  8. Write articles and press releases

That's it! You can then Start Marketing your Film on your Website

Your film website is the foundation where you drive all traffic to grow your film audience by signing up to newsletters and updates.

See an example of the main pages

How to Build your Film Website

As Wordpress would be the fastest and easiest to maintain, let's install your film website.

You now have a website for your film!

What to include on a film website

Decide on your Film Title

How to find right Name for your Film

  • Important: Check IMDB.com if the name of your film exists, if it does, change your title.

  • Google the name of your film to see what kind of results come up and if it's related to the subject of your film.

Tip: If you need to change your film title, try finding a name that relates to your audience, like a place or keyword.

Key Art

Images to represent your film

  • Do not add the title or any text, just a clean image (1920x1080px)
  • Good place to design your image is canva.com
  • Make sure the image is original without copyright

Trailer

Your teaser or trailer available on YouTube or Vimeo

Mention the Status of your Film

Film Status

This is the current stage of your film, you can change as you progress

  1. Concept Stage: This is when you have the idea, and the script is written
  2. In Development: Key Producer(s) are on board and the film is green-lit (going ahead)
  3. Pre-Production: Key Teams (Director, Cinematographer, Cast) have signed onto the project.
  4. in Production: Next crew comes on board (Production Manager, Line Producer, Assistant Director, etc). Budget and locations are in place.
  5. Shooting: Actual filming is taking place in studio or locations
  6. Post Production: Shooting is complete, film is in editing phase
  7. Completed: The film is finalized and looking for Distribution
  8. Available to Watch: Film is available in cinemas or VOD platforms

Tip: You are more likely to get response from distributors if your film is in post-production, but a completed film is the best option

Goal: what do you want to achieve

  • Looking for Funding: You are looking for investors to fund your film
  • Looking for Distribution: Here Distributors can find you to make an offer for distribution
  • Watch my Film: You will have a link available to drive audience to watch your film

IMDB Listing

This is highly important, it will be the first thing Distributors, Media and Film Festivals check.

See how to add your IMDB listing

Write your Logline

The logline is what you would find in film guides to convince the viewer to watch your film

Write your Synopsis

The synopsis is telling the story in a concise manner

  • Add the synopsis no more than 300 characters
  • Write in a visual manner, giving the mood and development of the characters
  • If your film is in 3 acts, write 3 paragraphs
  • Do not give away the ending

Duration

The length of the film

  • How many minutes does your film run for

Add Genre

Genre is a standard list in the industry to classify your film for the audience, media and distributors

Add Theme

Theme is a wider category and defines the audience interests by keywords

  • Example themes are: Spirituality and Faith, Health and Fitness, Family and Children, Bollywood, etc

Country of Origin

Country of Origin

  • Which country is the originator of the film, not where it is shooting, but production base

Key Crew and Cast

Add the names of the people contracted to your film

  • Just add the Key Crew and Cast
  • Director is required

Technical Details

  • Year of Release
  • Camera and Lens
  • Shooting Locations
  • Frame Rate
  • Rating
  • IMDB ID

That's it! Once you done, you can publish.

  1. Share your film to social networks, send via whatsapp and email to drive awareness
  2. Audience: Include your social links and get new fans for your film
  3. Statistics: Add Google Analytics to see where your film audience is coming from