Skip to main content

How to Distribute an Independent Film Online

Are you looking for distribution for your completed film or catalogue?

What is Indie Film Distribution?

Self distribution is where you act as your own distributor, you sell your film directly to a platform without third-party commissions, fees and charges.

How to Self Distribute a Film

Self-distributing a film can be a challenging process, but it also provides a high degree of control and flexibility over the distribution of your film. To self-distribute a film, you can follow these steps:

Self-distributing a film can be a challenging but rewarding process, especially for independent filmmakers. Here's a detailed guide to help you navigate this journey:

  1. Finalize Your Film: Ensure your film is complete, including post-production elements like editing, sound mixing, color grading, and subtitles if necessary.
  2. Create a Marketing Plan: Develop a marketing strategy that identifies your target audience and outlines how you will reach them. This includes creating a compelling trailer, posters, and a strong social media presence.
  3. Build a Website and Online Presence: A dedicated website and strong social media profiles can help build an audience and create buzz around your film.
  4. Festival Circuit: Submit your film to film festivals. This not only gives your film visibility but can also help in building credibility and audience interest.
  5. Secure Digital Rights Management (DRM): To protect your film from piracy, consider using DRM services. This is crucial for maintaining control over your content.
  6. Choose Platforms for Distribution: Decide where you want to distribute your film. Options Include: Video-On-Demand (VOD): Platforms like iTunes, Amazon, Google Play, and Vimeo On Demand. Streaming Services: Hulu, or smaller niche streaming platforms. Physical Media: DVDs and Blu-rays, though this is less common now.
  7. Aggregator Services: For platforms like iTunes and Google Play, you'll likely need to go through an aggregator. Aggregators handle the technical aspects of distribution in exchange for a fee or a cut of your profits.
  8. Direct Sales and Rentals: You can also sell or rent your film directly from your website using services like Gumroad or Vimeo On Demand.
  9. Public Screenings: Organize public screenings at local theaters, community centers, or film clubs. This can be a direct way to earn revenue and engage with your audience.
  10. Press and Publicity: Reach out to film critics, bloggers, and influencers to review your film. Getting your film reviewed and talked about can significantly boost visibility.
  11. Monetize Additional Content: Consider monetizing behind-the-scenes footage, director's commentary, or other exclusive content.
  12. Track Sales and Feedback: Keep an eye on how your film is performing on various platforms and gather audience feedback to improve your marketing strategies.
  13. Networking and Partnerships: Building relationships with other filmmakers, distributors, and industry professionals can open up more opportunities for your film.
  14. Legal Considerations: Ensure you have all the legal rights cleared for your film, including music rights, talent releases, and location agreements.
  15. Keep Engaging Your Audience: Even after release, continue engaging with your audience through social media, Q&A sessions, or even planning your next project.

Remember, self-distribution requires a lot of effort, patience, and adaptability. Keep learning from your experiences and the experiences of others in the industry. Stay updated with current trends and technologies in film distribution, as these are constantly evolving.

Types of Indie Film Distribution

Indie Film Distribution