Film Marketing

Film Marketing

Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.

Concentrating on film marketing will create an audience who will support your film marketing efforts.

You now hold a card that Hollywood doesn’t have, your own fanbase. You can market directly to film audiences at the fraction of traditional Hollywood marketing budgets.

A key part of a film’s success is how well it has been marketed. People would not know a film exists without marketing. When a film goes into production, it needs to be advertised like any other product and get audience excited to go see it.

Film Marketing Strategy

A google research study concluded that audience check 7 sources before they decide which film to watch.

As your social followers numbers are public, it can greatly influence broadcasters, sales agents and distributors opinion and value of your film.

Define your goals, the message you want to broadcast and how you going to excite your fan.

  1. Build a profile of your perfect audience member
  2. Define your genre and keywords
  3. Analyze the statistics, how many targets can you reach
  4. Build your website and create social accounts
  5. Find organisations, social influencers and partners to grow your email database
  6. Write relevant articles, press releases and design artwork
  7. Complete your EPK (Electronic Press Kit)
  8. Launch your Film!

A key part of a film’s success is how well it has been marketed. People would not know a film exists without marketing. When a film goes into production, it needs to be advertised like any other product and get audience excited to go see it.

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How to Build a Film Audience

The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of pre-production. Film marketing is connecting to the viewers that are going to take the time and spend money to see your film.

  1. Build a User Persona

  2. Define the Film Genre

  3. Audience Profile Template

  4. Find Your Audience Online

  5. How to find your film audience on social media

Audience is the most valuable asset when distributing your film. Should you self-distribute or go through an aggregator or sales agent, the value increases the larger your mailing list.

You need a niched dedicated and excited group of film fans. Your mailing list needs to be interactive so that fans can start a conversation with you.

EPK Press Kit

Your press kit is the first impression when you introduce your film to the media and your prospective audience. It showcases your film positively.

  1. How to write a press release

  2. What is included in a EPK Film Kit

  3. Press Release to announce the start of a movie

  4. Press Release for Film Festivals

  5. Press Release for Niche Groups

  6. Press Release to announce film in theatres

  7. Artwork needed for Press Kit

Estimates range that 35,000 - 50,000 feature films are made each yesr, only 600 get onto the internation festival circuit, with only 200 into sundance.

Content Marketing

  1. How to Build a Film Website

  2. How to Structure a Website for Marketing

  3. Email Marketing for Filmmakers

  4. Social Media Marketing

  5. Social Media Schedule

  6. Social Content

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