Yes, it is possible to know exactly who your film audience is going to be. We are going to create a persona of your ideal audience, analyze their interests and then market to them.
Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.
Are you ready to build an audience for your film? Do you want strategies on ‘how to drive traffic and sell your film online’.
Just sign up to our free film marketing newsletter to receive a notification when 'How to Market your Film Online' is ready for you.
Here is a list of the best film marketing books you can download. We are moving so fast in the digital realm of how films will be seen by audiences, these film marketing books will keep you up to speed on how to attract film audiences.
Your main aim with film festival marketing is to get buzz and a distribution deal. If you get a distribution deal before you get to the festival, make a media splash with the announcement that your film has been picked up. This is the time to shine.
The EPK or Electronic Film Press Kit is your advertisement to the media, film festivals, distributors and your film audience.
Electronic Press Kit for Film
What is include in a film press kit?
How to write a press release
You now hold a card that Hollywood doesn’t have, your own fanbase. With a Film Marketing Plan you can now market directly to film audiences at the fraction of traditional Hollywood marketing budgets.
There is a difference between a Film Press Kit and an EPK (Electronic Press Kit). An EPK includes your video clips, high-res images, trailers and clips to be used on television interviews and film festivals.
A Film Press Kit is what you send to journalists, blogs to garner publicity.
It is so easy to get carried away with a flashy website for your film, but you must remember you are building a film website to get fans to sign up to your mailing list and the media to download your assets.
Here is the step-by-step guide to build the website for your film. You can do it yourself or hand over to your webmaster who will find the process easy and clear to get your film website up and running quickly.