Film Marketing Strategies

Film Marketing Strategies

A marketing strategy should start in the pre-production phase of a film. A great film marketing strategy guarantees a good opening run. Thereafter it will be critics and word-of-mouth to sustain your success.

"A film under $2M isn't going to see theatrical. It's a golden era, people see smaller films on streaming" Russ Levine

What are your goals?
What are your existing assets?
Where do you intend to distribute?
How are you going to reach your audience?
You need to determine what your audience is looking for and where they look for the content. Ie buying tickets, get advice, watch video

Make a fan feel invested and interact with your content.

Film Marketing Strategy

A marketing strategy should start in the pre-production phase of a film. A great film marketing strategy guarantees a good opening run. Thereafter it will be critics and word-of-mouth to sustain your success.

Film Marketing Course

You need to determine what your audience is looking for and where they look for the content. Ie buying tickets, get advice, watch video

Film Marketing Strategy Examples

Concentrating on film marketing will create an audience who will support your film marketing efforts. A google research study concluded that audience check 7 sources before they decide which film to watch. As your social followers numbers are public, it can greatly influence broadcasters, sales agents and distributors opinion and value of your film.

Define your goals, the message you want to broadcast and how you going to excite your fans.

Film Marketing Strategies

Decide what you want to share, where you going to post it and what time your audience is online.

Analyze your social media data to see what makes an impact, why it is working or change direction to achieve your goals.

The goal of your film marketing strategy is engagement over a long term, even to your next films. Build your following that can transfer to your next projects.

Film Marketing Strategy Templates

  1. Analyze your Audience

  2. Determine the size of your Audience

Videos
  • Film Marketing Schedule

  • Film Marketing Budget

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