How to write a good proposal for funding

This document is intended as a brief outline of what makes a good proposal. There is no single way to do it and the most important questions you need to answer are: What is this film about? Why am I going to make it?


Keep your pitch between 50 and 150 words – In your pitch you need to identify what your film’s strong points are and essentially what it is about. Try to limit your extended proposal to 800 words.

Be concise with your introduction to the proposal: Summarise what the film will be within the first line – detail can be included once you have aroused the reader’s attention.


Outline - What is your film’s subject (person, group, environment, social issue etc.)? What style of film will this be? Is it character driven? Who are the main characters in this film?
Access – Do you have access to characters / organizations included?
Personal Interest - What is your relation to this film? Why do you want to make it?
Direction – What do you want to do with the film and what do you want the film to do?


Make sure your proposal allows your film to come to life – if you write a dry proposal you are asking a lot of the reader; if your proposal has a strong narrative or aesthetic and describes the depth of its characters your film will come to life.

Where is it going?

Making a documentary is an unpredictable journey. If you have some idea of where your story will go – possible narrative trajectory, conflict, likely outcomes and events that may occur along the way, then include them in your proposal. Again this information helps the reader to visualise your
project as a completed film.


The Film Projections package is very useful and unique, especially useful was the dates for distribution chart and especially the chart which indicated end profits after distribution for investors. We recently gave a finished plan using your template to seasoned financiers and they were so impressed that two of them are looking seriously to totally finance our movie for $100 Million! Well done for such a well rounded template. David Film Director and Producer from London

As a creative producer, I’ve always struggled to get the business proposal correct for the money folk. Your guide has simplified that task for me, and I will use as a template for all my film projects going forward. James Creative Director / Producer from London

I am a regular visitor of which I find very informative. I have bought the film grants list and the film business plan kit which has been very helpful to start my new TV project. I highly recommend this very practical website which is a great platform for professionals of the audiovisual industry. Nalini Director, Choreographer from Mauritius