Film marketing is crucial in targeting an audience to come see your film. Here are the steps in how to identify, engage and build your audience. You will learn how to increase your fan base, create a buzz online and get media exposure.
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There is a difference between a Film Press Kit and an EPK (Electronic Press Kit). An EPK includes your video clips, high-res images, trailers and clips to be used on television interviews and film festivals.
A Film Press Kit is what you send to journalists, blogs to garner publicity.
It is so easy to get carried away with a flashy website for your film, but you must remember you are building a film website to get fans to sign up to your mailing list and the media to download your assets.