You now hold a card that Hollywood doesn’t have, your own fanbase. With a Film Marketing Plan you can now market directly to film audiences at the fraction of traditional Hollywood marketing budgets.
A marketing strategy should start in the pre-production phase of a film. A great film marketing strategy guarantees a good opening run. Thereafter it will be critics and word-of-mouth to sustain your success.
Just how do those movies get from the motion picture studio to the theater? Find out the difference between negotiating and bidding, and finally understand why movie popcorn is so expensive!
Here's the path a film usually takes to get to your local theater:
Making a film is as difficult as getting it distributed. Due to substantial expense and time associated with distributing a film, a distributor has to feel confident that they can make a return on their financial investment.
The key to building a career in show business is the ability to consistently get projects funded and then make money back for your investors. In this online film course, the Indie Film Academy talks with 10 experts in film distribution about what you can do to make sure your film sells.
Your Film Promo materials includes the EPK Film Kit, Press Releases for the Media and Film Festival Announcements. Your public relations is crucial in spreading the buzz about your film to get distribution.
Here is a list of the best film marketing books you can download. We are moving so fast in the digital realm of how films will be seen by audiences, these film marketing books will keep you up to speed on how to attract film audiences.
The EPK or Electronic Film Press Kit is your advertisement to the media, film festivals, distributors and your film audience.
Electronic Press Kit for Film
What is include in a film press kit?
How to write a press release
There is a difference between a Film Press Kit and an EPK (Electronic Press Kit). An EPK includes your video clips, high-res images, trailers and clips to be used on television interviews and film festivals.
A Film Press Kit is what you send to journalists, blogs to garner publicity.